CLIENT
Hong Kong Jewelry Manufacturers' Association
SERVICE
Logo Design
HKJMA has been organizing the JMA Hong Kong International Jewelry Show (the Show) since 1995. First held with only dozens of exhibitors at the HKJMA office, the Show has been expanding into a sizeable international exhibition in HKCEC in the last 20 years, becoming a significant jewelry event in Asia. Because of the high caliber, the Show has been receiving UFI’s recognition since 2014. The Show serves as a one-stop sourcing and sales platform for both trade and public buyers to source the best-valued quality jewelry under one roof.
For the past few years, JMA Hong Kong International Jewelry Show has been open to the public to attract higher audiences and promote the Hong Kong jewelry industry. Therefore in 2019, HKJMA decided to rename the jewelry event show from Hong Kong International Jewelry Manufacturers' Show to JMA Hong Kong International Jewelry Show.
The Solution
Since the jewelry event is now open to both manufacturers and the public, the new logo needs a clear message to the public audience. Therefore, the icon symbol used arrows from all directions to form a diamond shape to show the visitor that they can discover world brands within the jewelry show. Meanwhile, the typography with a sense of feminine and jewelry characteristics.
